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2(X)IST

2(X)IST, a leader in design and innovation, has established a namesake synonymous with superior fit, fashion and performance functionality. Derived from a solution-based design process, all pieces baring the 2(X)IST logo are created with one thought in mind: What is this product’s reason to exist?

In 1991, 2(X)IST developed the Original Contour Pouch. Designed to support the confident man on the move, the Original Contour Pouch revolutionized men’s underwear and made a basic, an essential. 

Now celebrating 25 years exemplifying reasons 2(X)IST, the brand has expanded into active, swim, accessories and most recently, women’s. 

2(X)IST is dedicated to a lifestyle that speaks to those who live confidently in their every day life – the man and woman who push boundaries and exceed expectations.